Establishing Agile Centers of Excellence (CoE)

Empowering Internal Change Agents to Sustain and Scale Agility

Overview
Agile transformations begin with excitement, but without internal capability, they fizzle out over time. That’s why many organizations struggle with sustaining momentum or scaling practices beyond pilot teams. Setting up an Agile Center of Excellence (CoE) equips your organization with the leadership, coaching capability, and strategic stewardship needed to fuel long-term agility.
This service helps you form, enable, and embed an internal Agile CoE — designed not as a bureaucratic body, but as a living capability that coaches change, stewards good practices, and evolves the organization’s ways of working continuously.

Why It Matters
Most transformations fail not because the change is wrong, but because there are not enough people inside the system to keep the change alive. A well-structured CoE creates internal scaffolding for your transformation by:
* Nurturing change agents across departments
* Building shared understanding of agility as a mindset and system
* Offering ongoing support, coaching, and feedback loops
* Sustaining momentum after external consultants leave

Who It’s For
* Transformation Sponsors looking to anchor agility as an organizational capability
* Agile Coaches / Leaders wanting to formalize and scale their impact
* HR / L&D Leaders focused on institutionalizing learning and development in agile skills
* Middle Managers / Team Leads becoming internal coaches or facilitators

What’s Included
🟡 Agile CoE Strategy & Design
* Define the purpose, scope, and success measures of your CoE
* Identify key roles: Agile Champions, Coaches, Chapter Leads, etc.
* Establish the governance, reporting, and integration model

🟡 CoE Setup & Activation
* Facilitate selection and onboarding of internal champions
* Design operating rhythms: ceremonies, communities of practice, coaching sessions
* Build internal branding and visibility of the CoE’s role and impact

🟡 Coach-the-Coach Program
* Run a structured coaching academy or bootcamp to upskill internal champions
* Practical focus on team coaching, facilitation, conflict resolution, agile diagnostics
* Embed learning through simulations, buddy coaching, and real-case support

🟡 Agile Practice Development
* Develop and evolve a repository of working practices, templates, playbooks
* Curate guidance on Scrum, Kanban, SAFe®, Product Ownership, Agile BA, etc.
* Support teams in adapting the right practices for their context

🟡 Ongoing Enablement & Support
* Host learning labs, retrospectives, and peer learning circles
* Support the CoE in coaching difficult cases or high-impact change programs
* Measure and grow coaching maturity through regular reflection and feedback

Outcomes You Can Expect
✅ A self-sufficient internal team that leads and grows agility from within
✅ Higher adoption of Agile practices with context-relevant adaptations
✅ Reduced reliance on external consultants
✅ A structured and visible engine for cultural evolution
✅ Improved consistency, knowledge sharing, and community building

Why Work With Us
We don’t just deliver Agile — we help you build the muscles to lead it yourself. Our proven DAWN Framework supports your change champions across all stages of transformation, ensuring the CoE is not a bottleneck but a beacon of continuous improvement.

🎯 Let’s Build a Center That Enables, Not Controls